Feminists say that men own the media that create unattainable standards of beauty.But who runs these magazines?

I do not blame media for the "ideal woman" standard that is set by society towards women. Media is only a reflection of society. I do not even blame men anymore than I blame women for setting this standard in society. This is a serious problem and is not a joke for either (there are expectations for men as well, as I am sure you know).